OK Go Split From EMI, Form Own Record Label
March 10th, 2010 at 5:35 PM
OK Go have announced they have parted ways with their record label EMI and have formed their own imprint, Paracadute Records.
The band say: "We have to part ways with the record label we've been with for the last decade, EMI.
"They've been good to us, they've worked very hard on our behalf and we want to think everyone at EMI for all the good times and for making it so easy for us now.
"We're leaving it very amicably, and they've been very good to us. Onward and upward."
A statement from OK Go also reads: "Paracadute and OK Go will oversee the distribution and promotion functions for the band and have planned an extensive promotional campaign for latest album, Of The Blue Colour Of The Sky, which was released in January.
"Just as the band saw an opportunity to do something different with their homemade videos, OK Go see untapped potential in the sea change that the music industry is experiencing and believe there are tremendous opportunities for artists capable of managing their own promotion and distribution.
"The band, who have always controlled their publishing, merchandise, touring, and all other non-recording rights, are parting by mutual agreement with EMI Music."
If you haven't seen it yet, here is OK Go' excellent new music video for 'This Too Shall Pass'.
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